ROLE: ART DIRECTOR / DESIGNER

I spent a period freelancing as an art director and designer, working mainly with music DJs and fashion brands. It was fast-paced, collaborative and rooted in culture, creating visuals for club nights, drops and campaigns that needed to grab attention instantly.

The work was all about capturing energy. Sometimes that meant bold, distorted type and raw layouts for underground events; other times it meant more considered, fashion-led visuals for seasonal launches.

It taught me how to move quickly, trust instinct, and create work that feels alive in the real world.