OMODA

ROLE: ART DIRECTOR / CREATIVE

To launch OMODA in the UK, we needed to help drivers feel the difference between a mainstream SUV and a premium one - without the premium price tag. Our idea was to dramatise the emotional payoff of getting what matters most in life, now. By shifting the conversation from features to feeling, we positioned OMODA as instant access to premium value, helping the brand secure a 2% UK market share in just nine months.