To build preference for a slow-made New Orleans icon in the UK’s fast-food culture, we met young chicken lovers where they live, attitude first. KEEP LIFE POPPIN’ spoke the language of 18-24s, celebrating flavour, pleasure, and the joy of taking your time with the things that matter. By aligning Popeyes’ heritage with youth culture’s appetite for self-expression, we drove desire at scale fuelling 19.6% like for like growth and doubling sales to £118m.