People are adding more meat-free nights to their week, but that rotation gets old fast, and tofu still has a reputation for being fiddly and complicated. So we built on FAST FOO and made FOO an ownable asset, turning it into a verb: YOU TOO CAN FOO. The idea celebrates how easy and versatile Tofoo really is, with four characters effortlessly cooking even while distracted, on the phone, in headphones, painting their nails, mixing a cocktail. Shot through a super-widescreen fisheye lens in a heightened surreal world, it captures the brand's bold palette and playful tone.